Growing the Future

"Seeing Future in Fuel Cells, Toyota Ends Tesla Deal"
http://www.nytimes.com/2014/05/13/business/energy-environment/seeing-future-in-fuel-cells-toyota-ends-tesla-deal.html?ref=energy-environment

In the article, "Seeing Future in Fuel Cells, Toyota Ends Tesla Deal," Toyota is allowing its battery-supply deal with Tesla Motors to expire this year so that it can focus on building sustainable cars. Toyota has long remained stubborn in not revitalizing its cars to research electric automobiles or begin competing with vehicles that are more sustainable. However, with the severe climate change that is being seen and the growing amount of carbon dioxide emissions breaking down the ozone as well as the decreased profits, Toyota has decided to take a risk and invest in something that can grow in the future.

Rather then focus on the electric automobiles that have already been seen in the market, Toyota will be building cars that run on hydrogen fuel cells. This allows them to be first to market and take over a large part of the market share. The costs are higher of course, what with increased Research and Development, therefore these sustainable cars will most likely be higher priced as well, but they would lack the carbon dioxide emissions that are so toxic to the world that is slowly wasting away.

It has begun where companies, governments, and people can no longer ignore the detrimental effects business, driving, and increased populations are having on the world. It is being destroyed. Overconsumption and overpopulation are driving forces for the ruin of the world. There will not be any natural environment left for our future children at the rate we are going. Toyota's car could possibly be the breakthrough needed in sustainable vehicles. Or it will lessen the impact on the atmosphere until a newer more innovative technique is unearthed.

Customers are always concerned with the range of the vehicle and the cost. However, if this risk pays off for Toyota, it will pay off for the environment, and other companies will flock to the market following Toyota's technique and possibly imitating the car to also vie for a part of the market share.