"All of Thailand is Compulsively Weeping Over this One Life Insurance Ad"
http://www.businessinsider.com/thai-life-tearjerker-ad-2014-4
Recently in Thailand, companies have taken it upon themselves to market their products through the use of emotional advertisements. "All of Thailand is Compulsively Weeping Over this One Life Insurance Ad" talks about 4 specific advertisements that were created by Thai Life Insurance, Google, and Thai mobile company TrueMove H. These advertisements use the strategy of emotion to inspire viewers to invest in their products and also to "share" these videos with others.
Thai Life Insurance
Thai Life Insurance
Google
TrueMove H
What is truly phenomenal about these advertisements, however, is that recently Thailand has undergone a company-wide move towards these commercials that undertake the idea of giving and responsibility. Each commercial tells a story that in some way involves the use of one individual giving of themselves to benefit another. What do they receive in return? Nothing. They are doing it for the emotion and for the idea of helping another in need. This is a huge endeavor that has been sparked. Many of these companies are hoping in a world that is so stricken with chaos in many areas, that it will inspire individuals to want to better themselves and aid others. It also is in a hope that companies around the world will be inspired to provide more aid to those in need and to revitalize their production capacities, work-life, people, and all business processes to be more environmentally friendly to others and to be more humane.
No comments:
Post a Comment